Also, Brand new to the UK, Essential is an economy line of hand rolling tobacco which does not come with papers or filters.

Disclaimer

If you require specific advice on any Waitrose branded product, please contact our Customer Care Team. Moreover, For all other products, please contact the manufacturer.

Sterling Hand Rolling tobacco is a blend of pure Virginia leaves, giving a milder flavoured smoke.

Mild Strength

If this is your first order on this particular product you will need to email a scan of your passport at the photo page or provide proof of age as we legally need to ensure that we are not selling this product to under 18’s. 

More Info

Following the budget announcement earlier this week, UKHEMLONDONSHOP is supporting retailers and wholesalers by keeping the price low on Sterling Essential Rolling Tobacco 30g, as well as introducing a brand new 50g format to.

The 50g format retails at £21.20 and comes as JTI announces it will maintain the low prices across its entire Sterling Essential range, following the budget announcement last week, including the £12.95 RRP for its 30g pack.

JTI said the roll-your-own category is growing 14% year on year and Sterling is the fastest growing roll-your-own brand. Mark McGuinness, marketing vice president at JTI UK, said: “With more and more existing adult smokers purchasing value roll-your-own brands over the past year, there has never been a better time to expand the Sterling Essential Rolling Tobacco range into a new format.

“With the demand for value roll-your-own products a key trend in the market, we want to support our retailers and wholesalers so that they can meet this demand by offering a quality brand with competitive prices.

“We would recommend retailers price the product at the recommended price and stock both the 30g and 50g formats to offer choice to customers and make the most of the profit opportunity available.”

UKHEMLONDONSHOP is adding a 50g format to its Sterling Essential Rolling Tobacco range, in a move designed to “tap into the demand for value roll-your-own products”.